INTRODUCTION
Virtual Book Tour for Authors: A Detailed Guide for Emerging Authors to Help Them in the Marketing of Their Books and Getting Their Work Reviewed by Potential Authors.
Today’s post is related to the most hyped topic in the bookstagram community, “Virtual Book Tour.” What is a Virtual Tour? How does it work? Is it beneficial? What do you have to do for a book tour? Etc., etc. So I decided to create this blog post that will help our emerging authors who are fascinated with the idea of a “Virtual Book Tour” but are skeptical about it as well.
Without wasting more of your time, let’s just jump on it.
What is a virtual book tour?
A virtual book tour, also known as a blog tour, involves arranging for a group of bloggers to evaluate your upcoming book (and/or perform author interviews) over a period that coincides with the publication date of your title. It’s the digital equivalent of an old-fashioned, in-person book tour, as the name implies.
How does a virtual book tour work for an author?
The goal of a blog tour is to bring your book into the spotlight and create hype. That curiosity should translate into sales, but it won’t until you capitalize on it with other promotional tools like freebies, well-placed author interviews, and, of course, advertising your blog tour on Twitter, Facebook, and your blog website. It takes time, effort, and preparation to build an audience. A blog tour is only one component of your overall marketing strategy.
How well do virtual tours work?
The Virtual Tour is dependent on where reviews, spotlights, and interviews are published. Sites with numerous followers will be more effective than those with a small number of followers. A book tour that incorporates prominent sites may generate a lot of attention if done correctly.
How does a virtual book tour work for indie authors?
Many Indie authors struggle because they lack the time required to study high-trafficked websites, so a book tour venture helps you out by doing that for you. This won’t only give you time to focus on your book, but also peace of mind, as the organizers know how to represent your book in the best possible way.
When to book a virtual book tour?
Tours, of course, need some planning. Generally, organizers need 2-3 months to organize the tour, starting with a hosted search. Considering the global shipment situation, delivery can take a month to six weeks.
What book format should you use for a virtual book tour?
When it comes to selecting what book format is suitable for your book tour, it’s most definitely the physical format; paperback or hardback doesn’t matter. Digital copies for your book tour are considerably handy, as they reduce the shipping expense, but readers out there prefer physical books in comparison to digital books. We have noticed a drop in host entries for digital copies in comparison to physical ones.
How many tour stops should a virtual book tour have?
Selecting a host count before the host search is handy, but sometimes organizers do find it difficult to get enough entries, so they have to approach it on their own. Honestly, I would suggest setting a host count once the host search is done, so you can have a clear insight into what you’re getting in for.
How to be sure that a virtual book tour is worth the effort?
The best and easiest way to track your tour’s success is via your sales on different platforms or via your Amazon listing. You can get an idea.
Is setting up a virtual book tour giveaway worth it?
A gazillion times, yes! Setting a giveaway with a book tour is a big success. I would suggest opting for an Amazon gift card instead of getting yourself into trouble with the shipment, as Amazon gift cards worth your book can be beneficial, as the winner can use it to buy your book, which spikes your sales.
The pros and cons of a virtual book tour?
The major pro of hiring a tour company for your virtual tour is to be freed from all the chaos that arranging a virtual tour can put you in. Trust me, it’s a lot. Once the deal is sealed, you don’t have to worry about your marketing. They will provide all the coverage.
Considering the cons, most tour packages don’t involve reviews. There are many themes to be entertained with apart from reviews. Sometimes the following/traffic isn’t up to your mark, but sometimes engagement has an upper hand over following.
Why should I pay for a virtual book tour?
Organization of a virtual tour needs a lot of hard work that’s months long. From host selection to the tour wrap up, the team behind it has to ace it to accomplish your terms. So the payment for the tour is earned by them. Even if you don’t have a marketing budget, getting them a cup of coffee will boost their spirits.
CONCLUSION
In conclusion to this article, I hope I have answered your queries. Have other queries? You can comment down below, and I’ll do my best to help you out.
Check out how a tour works for a blogger or bookstagrammer by clicking here.
Are you a Pakistani author? If you want to get your book featured in Pakistan, then click here.
If you want to get your book featured internationally, then click here.
Read regarding the international book tour venture: MLC Tours
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